How To Increase Your Rankings With Google Authorship
Posted on: May 17, 2013Google Authorship is becoming a powerful tool to help build reputation of your brand right from the search results. You may have see this popping up more and more. Here is an example of what it looks like in the search results. [caption id="attachment_811" align="alignnone" width="430"] helps seo impact by having google authorship[/caption] When you see a trustworthy photo in the search results, consumers are more drawn to click on your page. We are seeing this play a major roll in …
Case Study: TripVista Brand Redesign leads to doubled revenue
Posted on: March 28, 2013TripVista is a travel agency focused on Bahama cruise vacations. They were struggling with their old brand name and reputation online, losing a lot of business due to bad reviews and a poorly designed website. We created a new strategy for TripVista and a fresh new reputation for them online. Starting with a new brand name, we then created a new logo and website as well. We knew that trying to change the poor online sentiment of the old brand would take a lot more work and a lot more time to …
SEM Breakdown
Posted on: March 4, 2013Search Engine Marketing (SEM) is the combination of paid search marketing (PPC) and search engine optimization (SEO). These two combined create a pretty effective online marketing campaign for your business. The whole effectiveness of your campaign begins with tracking. You should definitely have systems in place to track your keywords for your paid search and for your organic search. Without tracking you are essential wasting time and money on a campaign that you are not sure whether it is e …
When Your Company Should Use PPC
Posted on: February 23, 2013Paid-per-click (PPC) advertising can be an effective method for companies to utilize in their marketing campaign. PPC has multiple benefits such as it is a good method for any sized business with any budget. PPC enables you to drive traffic to your site and is able to provide instant metrics to you site, so you know how your keywords are performing. You are also able to measure your return on investment. You get guaranteed exposure for your site and your products. It helps you reach a relevant …
Benefits of Link-Baiting
Posted on: February 6, 2013Link baiting is any type of content that is put on a site for attention to cause others to link to that site. This content should then be interesting and relevant content that sites and individuals would want to share with their own audience. Link baiting has some advantages such as: Improve search rankings In-bound links are one of the things that search engines look for to rank your site higher. It is important to make sure that your content is relevant and that you are targeting your …
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