Business Owners

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2 Simple Tips For Localized Search Engine Optimization

By | June 9th, 2015|Business Owners, SEO|

Does your business leverage a white hat search engine optimization strategy to target consumers in your area? Does your website have customized content that is location-relevant to your target audience? For those of you new to SEO, white hat optimization is a method of gaining organic ranking by focusing on the audience through content and [...]

What Are Ranking Factors For Your SEO Campaign

By | May 13th, 2015|Business Owners, Client Resources, SEO|

Search engine optimization (SEO) has several factors that influence rankings within search results. But have you ever wondered how search engines determine content’s relevancy? What makes a page more important to search engines? Search engines are your personal concierges of the Internet. When you make a search, the search engines dig through billions of pages [...]

Design Elements Needed To Impact Your Visitors

By | May 1st, 2015|Business Owners, SEO, Web Design|

As the Internet evolves, so must our understanding of the fundamentals to creating great design and user-friendly sites.  The website has only seconds to impress and invite the user to navigate through the site. With the help of these few key elements your site will remain relevant and entice the reader to want more from [...]

What You Need to Know About Crawling and Indexing

By | April 23rd, 2015|Business Owners, Client Resources, SEO|

What is Crawling and Indexing? The main purpose of your website is to give your consumer information about your product or service. But without the use of crawling and indexing, your website information would be irrelevant to search engines. These concepts work by collecting all the information from your site, crawling, and then storing the [...]

Organic SEO vs. PPC- The Basics

By | April 14th, 2015|Business Owners, Client Resources, Industry Insight, SEO|

The Basics Have you wanted to boost traffic to your website but didn’t know where to start? There are many factors in search engine optimization (SEO) and it can be an overwhelming process to learn. Focus on the basics, pay-per-click (ppc) and organic rankings. Which approach is better for your website? PPC Pay-per-click (PPC) is [...]