Industry Insight

/Industry Insight

Phoenix Storytelling Marketing Group Meetup

By | May 3rd, 2017|Business Owners, Industry Insight|

The Local Work Marketing team had the opportunity to meet Park Howell, founder and creator of “The Business of Story,” at a content marketing Meetup last month. Looking for new and unique strategies is important to us, and Howell’s methodology was a striking blend of old and new ideas.  What is brand storytelling? Storytelling is [...]

Google Local Listings Update That Could Affect Your Business

By | August 20th, 2015|Business Owners, Client Resources, Industry Insight, SEO|

Updates to Google’s Local Search Results- Could this mean less visibility for your brand? Google has made some changes that could affect your rankings in Google local search results. These Google search results are used when a user is searching from a specific location, Phoenix for example. The results we formerly saw in local search [...]

Tools and Tactics for Keyword Expansion

By | May 26th, 2015|Industry Insight, SEO|

Keyword Expansion: Discovering New Keyword Opportunities It’s that time again. You’re looking over your list of targeted keywords and the project is ready for expansion. Whether you’re finding new areas of opportunity, or you’ve exhausted your initial keywords list, finding new keywords can be a daunting task. There are various ways to approach a keyword [...]

Reviews Of Yext For Automated Directory Citation Postings – Good and Bad

By | May 7th, 2015|Industry Insight, SEO|

It's a popular topic right now, how to build as many directory citations as possible.  One company that is making a splash is Yext.  Yext created a concept about 6 years ago to allow businesses a one-stop spot which automates your directory postings.  Their product is called PowerListings which addresses the time consumption of creating [...]

Organic SEO vs. PPC- The Basics

By | April 14th, 2015|Business Owners, Client Resources, Industry Insight, SEO|

The Basics Have you wanted to boost traffic to your website but didn’t know where to start? There are many factors in search engine optimization (SEO) and it can be an overwhelming process to learn. Focus on the basics, pay-per-click (ppc) and organic rankings. Which approach is better for your website? PPC Pay-per-click (PPC) is [...]