SEO

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2 Simple Tips For Localized Search Engine Optimization

By | June 9th, 2015|Business Owners, SEO|

Does your business leverage a white hat search engine optimization strategy to target consumers in your area? Does your website have customized content that is location-relevant to your target audience? For those of you new to SEO, white hat optimization is a method of gaining organic ranking by focusing on the audience through content and [...]

Tools and Tactics for Keyword Expansion

By | May 26th, 2015|Industry Insight, SEO|

Keyword Expansion: Discovering New Keyword Opportunities It’s that time again. You’re looking over your list of targeted keywords and the project is ready for expansion. Whether you’re finding new areas of opportunity, or you’ve exhausted your initial keywords list, finding new keywords can be a daunting task. There are various ways to approach a keyword [...]

What Are Ranking Factors For Your SEO Campaign

By | May 13th, 2015|Business Owners, Client Resources, SEO|

Search engine optimization (SEO) has several factors that influence rankings within search results. But have you ever wondered how search engines determine content’s relevancy? What makes a page more important to search engines? Search engines are your personal concierges of the Internet. When you make a search, the search engines dig through billions of pages [...]

Reviews Of Yext For Automated Directory Citation Postings – Good and Bad

By | May 7th, 2015|Industry Insight, SEO|

It's a popular topic right now, how to build as many directory citations as possible.  One company that is making a splash is Yext.  Yext created a concept about 6 years ago to allow businesses a one-stop spot which automates your directory postings.  Their product is called PowerListings which addresses the time consumption of creating [...]

Design Elements Needed To Impact Your Visitors

By | May 1st, 2015|Business Owners, SEO, Web Design|

As the Internet evolves, so must our understanding of the fundamentals to creating great design and user-friendly sites.  The website has only seconds to impress and invite the user to navigate through the site. With the help of these few key elements your site will remain relevant and entice the reader to want more from [...]