1. Who is Local Work Marketing?

We are a group of amazingly good looking, creative, young college educated web geeks who love everything about Phoenix Internet Marketing.

2. What is SEO?

Refers to Search Engine Optimization and it is the process of improving the ranking of a web site or a web page through natural or un-paid search results for the biggest search engines such as Google, Yahoo, and Bing. Search Engine Optimization is also referred to as “Online Marketing”, or “Internet Marketing” and the three phrases are used interchangeably.

3. What is PPC?

Refers to Pay Per Click and it is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

4. What is SEM?

Refers to Search Engine Marketing and is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

5. What is CMS?

A web content management system is a CMS designed to simplify the publication of web content to web sites and mobile devices, in particular, allowing content creators to submit content without requiring technical knowledge of HTML or the uploading of files.

6. What is Social Media?

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and social bookmarking. Some examples of websites that are known as social media are, Facebook, Twitter, YouTube, Stumble, RSS, MySpace, and countless more platforms.

7. What is SMM?

Social Media Marketing (SMM) programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

8. PPC vs. SEO – What’s the difference?

The most obvious difference is that PPC is paid for and SEO is an organic search results that are not paid for. Search engines are the second most used tool on the Internet behind e-mail. SEO yields the largest return on investment, and surveys show that organic results are more trusted by searchers getting over 75% of all search engine clicks.

9. What is Black Hat or White Hat SEO?

The terms White Hat and Black Hat SEO have been applied to the Search Engine Optimization industry. Black Hat SEO tactics such as spamdexing, attempt to redirect search results, whereas the search engines generally approve white hat methods. White hats tend to produce results that last a long time because they aren’t trying to trick any search engine or person. While black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. Black Hat SEO tactics include many of the following: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam, using these techniques will get your websites’ ranking destroyed and banned from search engines altogether.

11. What Key Words Should I Use?

We can help you figure that out.