Auditing your on-page and off-site SEO will help you understand how likely you are to rank organically in search engines like Google, Yahoo and Bing. This local seo audit checklist will help you review key SEO ranking factors and help you to easily understand your findings.
In your search engine optimization audit, we’ll break down the technical aspects into 5 sections. The goal in exploring each of these areas is to discover any SEO issues your business is facing, and give you a view of the opportunities available.
By the end of this local SEO audit, you will know how to improve your optimization and search rankings so that you can be seen by your most important customers online.
On-Site SEO factors are things on your website – either visible on the page (which you can see) or in the code of your website (which you can’t see, but search engines can).
Pages indexed: Indexing means how many of your website pages the search engines look at. The more quality pages indexed the better.
Site Authority: These scores are measures of your site’s ‘Authority’ in the eyes of search engines. The more Authority you have, the higher up the search results you appear.
Inbound Link Count: Inbound links are the number of hyperlinks which appear on other websites and click through to your site. Links are very important for SEO; the more inbound links your site has, the more Authority it has.
This table shows the positions (‘rankings’) that your website or business appears in for your chosen search terms. We search for your details in the 3 largest search engines (Google, Yahoo!, Bing) and within their local search services (Google Maps, Yahoo! Local, Bing Local).
This table shows the details of your business listing on Google Local. You want to ensure your listing is as complete as possible by adding as much information as you can about your business.
Local Online Directories are the modern equivalent of the Yellow Pages. It’s important that your business is listed on all these leading directories and that your business information on them is correct.