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The Basics

Have you wanted to boost traffic to your website but didn’t know where to start? There are many factors in search engine optimization (SEO) and it can be an overwhelming process to learn. Focus on the basics, pay-per-click (ppc) and organic rankings. Which approach is better for your website?

Organic SEO vs. PPC | Local Work Marketing

PPC

Pay-per-click (PPC) is a paid service by Google Adwords, Yahoo Search Marketing and others to promote your webpage. These advertising programs display advertisements within the search engine’s results page. Depending on the targeted keyword, you will pay a fee each time a click to your webpage was made from your ads. This fee is based on the popularity of the keywords you’ve targeted.

Learn More: When Your Company Should Use PPC

PPC Advantages

 PPC Disadvantages

Organic SEO

SEO | Local Work Marketing

Organic SEO builds traffic to your site without the use of paid ads. Your company achieves high rankings naturally within the search results. Gaining traction in organic SEO takes time, slowly working up the ladder towards first page results.

Learn More: Why SEO actually means MORE Business

Organic SEO Advantages

Organic Disadvantages

Which Is Best For Your Website?

You should determine which option is best for you by understanding your needs and the budget you’ve set to achieve them. If you are looking for quick results, PPC will give you the traction you’re looking for faster. If you do not have a budget for paid advertisements, organic SEO would be the alternative.

published on Tuesday, April 14th, 2015