At each stage of a growing business, the marketing needs will change and evolve.
For example, automating your marketing efforts is not the right place to start if you have yet to create an inbound marketing funnel to continually gather new leads.
We’ve worked with hundreds of companies at many different stages in business and they each need a set of tailored digital marketing solutions to generate leads, boost sales, or expand into new markets and audiences.
The Need: Brand Identity, Lead Generation, Sales
At this startup stage, the important place to start is by gaining trust in your market.
To build trust and credibility, you will need a strong online presence to reach into your potential customers. That involves an online storefront, your website.
The website is where you can brand your business, offer your customers additional value through educational content, and ultimately create a healthy stream of leads by implementing strategic calls to action.
Once you have a credible website, the next approach is to send qualified traffic to your website to collect leads in the form of phone calls, emails, live chat responses- each business may have a different need.
The best marketing strategy for a growing business to collect leads when cash is tight, is in search engine optimization.
In today’s world, buyers have all the power. They are hopping online and doing their own research first, not calling a salesperson. Organic traffic will bring the important customers to you. Attracting them with targeted keywords- customer focused, and helpful when they need it.
The optimization efforts help your business become a part of the conversation online. Drawing people in requires the art of problem-solving for your customers and the science needed for Google’s spiders to crawl and index your website.
The Need: Brand Awareness, Customer Nurture, Expanding Sales Pipeline
At this growth stage, you have created a well-branded business that tells your story across all your online platforms, including social media, emails, and the website.
The website is well-optimized and has so far done a great attracting visitors with very targeted geo-specific and service-based landing pages, but you notice that the opportunities have slowed.
The efforts of the an easy to use website and search engine optimization has grown your business and given you the extra cash flow to build a more strategic marketing funnel. So now what?
Now that your business is built on a strong foundation that can support an additional workload it’s time to crank website visitors into a funnel that produces quality leads at a higher volume.
It’s time to send more visitors into the top of the funnel which could include a mix of paid advertising, social media campaigns and content marketing strategies.
In order to convert this new flow of visitors into leads, they will need to be nurtured into customers.
Education is the best way to turn a lead into a customer. It builds trust and establishes value.
There are many ways to nurture leads, let’s find out the right solution for your business.
The Need: Marketing Automation, Maximizing ROI, Minimizing spend
As this expansion stage, there are several working systems in place that help you attract visitors to your website, convert leads, and close customers.
Now it is important to minimize wasted ad spend or marketing efforts that don’t yield a high return on investment. You may even see the opportunity to turn your most loyal customers into brand advocates reducing your customer acquisition even further.
With a steady flow of incoming leads, you’ll need a marketing automation tool that will help you to delve deeper into the data to find untapped segments of your customer database that are likely to convert.
You may have purchased a tool – Pardot, Marketo, HubSpot- and maybe your team has poked around the system and tried to automate some tasks. But these systems offer a handful of complex solutions which can be distracting and time-consuming to learn.
It’s helpful at this point to have an objective point of eyes, who are experts in opening these systems out of the box and finding opportunities to maximize your team’s efficiency.
That should include optimizing existing marketing efforts at play and analyzing overall spend.
As a growing business, we understand what it takes to build a company 3X, 5X, and beyond! And we have found that that work goes beyond one simple service we can offer a business.
When working with clients we found that our original project started as SEO, and for explosive results, eventually molded into SEO, content marketing, and often paid advertising campaigns.
Today we offer a complete digital marketing solution that includes various digital marketing efforts like:
In order to best support your marketing needs, we would like to meet you in person.
This is our opportunity to learn about your business, assess your needs, and see if we are the right fit to help you achieve those goals.
Call us today and let’s discuss how we can grow your business together with our outsourced marketing team (602) 283-5684