Deciding to hire an SEO company is a big decision for your business.
On one hand they can help you to maintain your website and make your business visible to customers who are searching for your business online.
On the other hand hiring a non-trustworthy SEO can actually drop your website rankings, or even worse, damage your online reputation with customers or search engines like Google.
If you are in the market for search engine optimization companies, here are a few helpful ways you can make a smart business decision by choosing the right SEO company and prevent hiring a bad or expensive company without positive results.
90% of the business owners that come to us have been burned by another SEO company in the past.
Maybe that doesn’t shock you because you are one of those business owners.
And the other 10%? They have no idea the power of SEO and the impact optimization can make to grow their business, online presence or customer list.
Which one are you?
There’s a bad reputation for search engine optimizers. Just look at some of the comments I’ve found on reddit about SEO:
I’ve been screwed by at least 3 agencies. The most recent one had me drop $1000 for “link-building”, only to just foist spammy links to my site onto comments on sketchy blogs. I’ve about had it with these losers, they’re some of our society’s most useless parasites.
The online marketing / digital agency firms are a scam. Most of them are just reselling technology for thousands of dollars more that the business owner could do on their own.
They take your money and deliver no value and leave you with a hole in your pocket or a penalized site.
There are freelancers, contractors, online marketing companies, and even agencies that are giving search engine optimization a bad name.
But the truth is, you get what you pay for and if you do not understand what they were doing for you or how it will help drive your specific goal then the SEO campaign was never set up for success.
Search engine optimization can be one of the most cost-effective lead generation strategies for local business owners.
Many business owners like to ask this question.
We understand that you want to protect your cash, and make a sound business decision.
But this question is a slippery slope.
The non-trustworthy SEO’s will tell you, yes! We guarantee first page rankings.
That is a total lie, there are no such guarantees. Google even warns against these claims, stating that:
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
A trustworthy digital marketing company will not promise you these results, but it may make the business owner skeptical that no results will be produced at all and confirms your suspicions of the value of SEO.
There are many elements involved in a local search engine optimization strategy.
Each of these elements is to help search engines understand the content on your website. The more context you can provide helps deliver better results to your future customers.
A local SEO campaign may include some or all of the following:
Google processes over 3.5 billion searches per day.
So the right time to invest in search engine optimization is now.
Over the years organic search results have become even more popular because studies have shown that 81% of buyers head to search engines to research a product or company before buying.
Another great time to consider hiring an SEO company is when you plan to launch a new website, or to relaunch an existing site.
It’s important to kick off the launch of a website with a strong foundation that is SEO friendly.
Here are just a few useful questions you can ask an SEO before hiring:
Here at Local Work Marketing the start of our company began with one simple service back in 2011.
You guessed it, search engine optimization!
While many things have changed in SEO since then, our core beliefs continue to be the same.
That’s to implement best practices for any service we provide and to help grow our community by supporting local Arizona business owners to grow and thrive.
> No contracts that lock you into services. Cancel at anytime with just 30 days notice.
> We love educating our clients. You may leave with headache – you’ve been warned!
We have found that when we find the perfect fit between our team and the client, our relationship is stronger and more beneficial for both parties.
We love to work with local service-based companies who have 6-24 employees, and a dedicated budget to grow their business 2x-3X each year.
Professionalism is a must, as well as a strong desire to understand what it takes to grow their business.
Does that sound like you?
We would love to meet you. Let’s start by giving you an hour of our time.
Come visit our office, meet the team, tell us about your business and goals, and we will share our expertise.