SEO Training Courses

SEO Classes

Arizona’s most experienced search marketing firm, now offers SEO training courses at your place of business, or at our marketing lab.   Learn SEO tactics that actually work.   You will be learning from professionals that actually “do” SEO, and do it for some of Arizona’s top companies.

LWM is consistently noted as Arizona’s best SEO companies.  LWM offers training in the following services

  • Organic Search Engine Optimization
  • Paid Search Marketing
  • Link Building
  • Search Engine Map Listings

Search Engine Classes Offered In Our Lab:

Every Wednesday night from 5:00-6:30 LWM offers classes on internet marketing for small businesses.  These classes will rotate every week between the four following subjects:

  • SEO: Understanding The Basics and Creating a Plan
  • Email Marketing: Converting Past, Present and Future Leads Into Business
  • Social Media:  Where To Begin and Not Waste Time
  • Understanding Websites For The “Not So Advanced” Group

Please call our Phoenix office at 623.266.2726 to rsvp.  There is limited seating in each class to give you the best learning environment possible.  We operate our classes as the pace of our guests.  There is never anyone left behind!

Search Engine Classes Offered At Businesses:

Not all companies require the same SEO work.  The number one reason for companies to request our in-house training program is to build a road map for their business.  Building a successful internet marketing campaign begins with the road map.  We will give you the steps and actions you will need to perform to make SEO a solid ROI for your business.  There are 3 main parts to SEO: Editorial Staff SEO Training, IT Technical SEO, Marketing Group SEO.  Choose the best package for your needs, or ask for our comprehensive all-in-one package.

1- Editorial Staff SEO Training

1. What is SEO?
2. The Benefits of SEO
3. Choosing Keywords
4. Ranking Factors
5. Writing for the Web
6. Types of Content

    a. Resource/Educational
    b. News
    c. Editorialized
    d. Entertaining

7. Testing Content
8. Image Optimization
9. Video Optimization
10. Helping Content Get Shared
11. Techniques to Attract Attention
12. Tracking/Interpreting Analytics and Results
13. Tools of the Trade (our black book of secrets)
14. Workshop

2- IT Technical SEO

1. What is SEO?
2. The Benefits of SEO
3. Choosing Keywords
4. Ranking Factors
5. Choosing a CMS: Features to Look For
6. Framesets/IFrames
7. Internal Navigation
8. Directory/File Depth
9. Canonicalization
10. Redirects
11. Splash Pages
12. Page Naming Conventions
13. Auto Page Titling Options
14. Headings
15. Meta Tags to Use and Why
16. Cookies and Session IDs
17. Site Maps
18. Robots.txt
19. Page Load Time
20. Other Coding Considerations
21. Validating a Site in Google Webmaster Central
22. Adding Google Analytics – Its Not Just Drag and Drop
23. Effective Conversion Tracking
24. Why Add RSS Feeds
25. Social Media Optimization
26. Tools of the Trade

3- Marketing Group SEO Training

At SEP, we often get calls from marketing groups wondering how they can become more informed about search as part of their function. For these marketing types and groups, SEP has structured a training session that speaks to the factors they can typically affect within an organization.

a. In-Page Elements
b. Off-Page Elements

    a. Page Titling
    b. Meta Tags
    c. Internal Navigation
    d. Page Indexing
    a. Site Authority
    b. Anchor Text
    c. Quality of Links
    d. Quantity of Links
    a. Suppliers/Clients/Complementary Business
    b. Article Syndication
    c. Reciprocal Linking
    d. Directory Submissions
    e. Press Releases
    f. Blog Commenting
    g. Guest Posts
    h. Widgets
    i. Awards
    j. Badges
    k. Research Competitor’s Links
    1. Resource/Educational
    2. News
    3. Editorialized
    4. Entertaining

a. Writing for the Web
b. Types of Contentc. Testing Content
d. Image Optimization
e. Video Optimization
f. Helping Content Get Shared
g. Techniques to Attract Attention

1. What is SEO?
2. The Benefits of SEO
3. Choosing Keywords
4. Ranking Factors
5. Assessing In-Page Elements
6. Evaluating Off-Page Elements
7. Online Mentions
8. Link Building
9. Link Buying
10. Attracting Links with Content
11. Choosing an SEO Firm
12. Common Scams to Avoid
13. Tracking/Interpreting Analytics and Results
14. Tools of the Trade

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Hitting The Airwaves TodayToday our CEO, Ryan Naylor will be interviewed on Phoenix's CNN talk radio station AM 1100.  Ryan will be discussing the power behind social networking, and using LinkedIn to help grow top level revenue and sales insider your company. Be sure to listen in if you are here in Phoenix.  If you are near a computer, visit http://1100kfnx.com
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More about Local Work Marketing

LWM started back in 2008 with a desire to be a leading internet marketing firm with focus on SEO. SEO has become a popular topic in the marketing world. With the power of search engines and the popularity of mobile browsing, being at the top of the search engine results page is increasingly important. SEO offers companies the ability to climb the natural listings without having to pay per click.

SEO companies offer similar packages, but without proper understanding of Search Engine Optimization, your results can vary between companies. Good SEO companies will offer tracking reports and updates on current work they are doing on your behalf. Some other Phoenix SEO firms might now pay attention to the little details. The little details in SEO make the biggest difference. LWM takes the time to focus on every on-site code that can affect your SEO rankings.

Being a Phoenix internet marketing company, we take pride in offering the highest quality of work for our clients. Because of this we have been recognized as "internet marketing experts in Phoenix" by numerous Phoenix marketing firms.

Take the challenge and see if internet marketing for your company makes sense or not. We believe every company will see a higher ROI on an internet marketing investment higher than any other form of marketing. Call us if you have any questions, 623.266.2726.