Internet marketing is most effective when it is promoted in multiple areas. 聽Most times we get so concerned about being found on Google (which is HUGE) that we forget the simples things of business. 聽 Help promote your online effort is some offline areas of your business. 聽Mashable.com did a great job coming up with the 5 best ways to do this.

1. When you run ads or specials, be sure to include some very useful online shortcuts…Web Address, Twitter, Facebook and maybe a quick link QR Code.
2. Make your business cards social media friendly. 聽Give your customers some more options to connect with you online. 聽 When someone adds you as a connection on Linkedin, you now have their info for a follow-up. 聽It is much less invasive than a hard sell phone follow-up.
3. Use your car bumper as a Twitter billboard. 聽As you a driving from appointment to appointment, let your twitter handle get promoted to future customers you are passing.
4. Host a blog party. 聽Take the time to invite other businesses you associate yourself with to host a blogging seminar where you all take the time to do business reviews and writeups on each other. 聽This is a great way to get more backlinks and get to tell a more meaningful story behind your business to others.
5. Get creative- Take some time to brainstorm on creative ways to draw attention to your online business. 聽Here are just a quick idea to get the ball rolling…Make T-shirts that have your twitter handle on the back, with a QR code leading to your flickr account page.

Mon, Nov, 2010 @ 12:13 am
Tags: 30 tips in 30 days, facebook, online business, QR, QR Codes, Twitter
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Day #4 Tip #4

Anymore a website is never just a marketing piece. 聽We all wish it were that easy, but it’s not. 聽Websites need to be source of value to a consumer. 聽Make your website a resource to help consumers answer questions.

Many people are worried about sharing “too much” info on their website. 聽That is bogus. 聽If you want to share with people how valuable you are, take the moment to share some of this fancy wisdom. 聽Give your customer a sense of confidence before they call you. 聽 Websites can be a great place for you to share your resume by offering free tips and how to’s.

When a website becomes a valuable resource, it is going to get traffic. 聽Before you know it, this traffic is the thing that makes you money. 聽It’s very simple, the more people that see your site, the better chance you have at making more money! 聽Take the time to create valuable information about your industry. 聽The best way to do this, 聽is with a blog. 聽Make is easy to find off of your home page. 聽Most of all…have fun with it.

Sat, Nov, 2010 @ 10:52 pm
Tags: 30 tips in 30 days, Blog, internet marketing, local internet marketing, Phoenix internet marketing, sem, seo
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Day #3 Tip #3

If you want your business to be successful you have to tell the world that you exist. Have you heard of Old Spice? How about Gieco, Nike, or McDonalds? If those companies didn鈥檛 have effective marketing most people wouldn鈥檛 have any idea who they are. There is a saying out there in the marketing world that goes, 鈥淲ithout advertising, a horrible thing happens鈥othing!鈥�

But does your small to medium sized company need to be on the internet or is it just for the big boys or online businesses? The answer is obviously no. There are so many ways to reach your target audience online and interact with them that your business has to be online. One big advantage that local small to medium sized businesses have is that over half of all local spending is done by consumers that first do their research on the internet. So don鈥檛 be stuck in the dark come into the light and get your business online.

Fri, Nov, 2010 @ 11:53 pm
Tags: 30 tips in 30 days, local internet marketing, seo
      1 Comment

Day #2, Tip #2

Business Basics For The Internet

Understanding the basics of the internet is the first step to launching a successful internet marketing campaign.聽 Whether you are local or running a national campaign, the internet is the first reference where people will go to do research.聽 Helping mold your consumers perceptions of your company or product is the key to marketing.聽 That is what marketing is all about, right?聽 Marketing basics is creating your story to ensure your customers find confidence in who you are.聽 This ultimately leads to a buying decision.

To be successful on the internet, you must tell the world that you exist.聽 Any fifth grader can make a website.聽聽 If all you do is build a website, no one will be able to find you in a sea of BILLIONS of web pages.聽聽聽 You must create a path that leads consumers to your door.聽聽 That leads us to the number 1 guide to find a website…Google.聽 Search engines (I know this is very basic, but bare with me)聽 are used to help a user find the page that best meets their searching demands.聽 Understanding this concept is the first piece of the puzzle.聽 I don’t care if you spend $1 million on a website design.聽 If no one can find your site, you have NO worth.聽 It is that simple.

The #1 tip I can give to a small business looking to market on the internet is to focus more on web optimization rather than design.聽 Design can always occur later.聽 Take the time to do research on what phrases your clients are searching for; adapt your website to them.聽 Here is your “How To” tip: Take a look at what words people are using to search for you.聽 Make sure the title of your home page has this EXACT same phrase.聽 If you business is a local fitness gym in Scranton, your title of your site would look something like this, “Scranton PA GYM | Top Fitness Gym in Scranton PA”聽 Keep your title tags of your home page under 60 characters.聽 This tip alone can be a huge difference maker.聽 This is a great first step in SEO (search engine optimization.)

Thu, Nov, 2010 @ 8:22 pm
Tags: 30 tips in 30 days, internet marketing, Phoenix internet marketing, seo
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Why search engine marketing?

Ten years ago we saw the .com boom break through from Silicon Valley to around the world. 聽In the year 2000, there were 200 million internet users. 聽Since then, 10 years later, there is a reported 1.4 Billion internet users worldwide. 聽Marketing is all about telling your story to the right audience. 聽Never before could you target your specific audience like you can today. 聽 If you are considering jumping into internet marketing, here are 4 advantages of marketing online vs traditional methods.

1. Highly Measurable- Just about every aspect of internet usage is traceable. 聽You can track how many people view and ad, to what that person did once they clicked on the ad. 聽You can view how much time someone spent on your site, and how they got there. 聽Trace what patterns people follow once they get to your website. 聽Are they finding your shopping cart? 聽Or are they more interested in browsing specific merchandise. 聽 This is all very important to know what is working, and most importantly what is not working so that you can tweak it.
2. Make Changes On The Run- Imagine running an add in a phone book with the WRONG phone number?! 聽Yes, it happens. 聽In this case your are SOL. 聽With internet ads, you always can control the add visibility, run time, click through location and content. 聽This can prove to be very effective when testing a new product launch or a new demographic of customers.
3. Visible 24/7- The internet is visible 24/7, which means you are able to market your product or service ALL the time. 聽Let your website be your best sales rep even while you are sleeping. 聽Let your FAQ page answer important questions your clients are looking for after business hours to give them confidence in your company.
4. Cost Effective- ROI is important with any marketing 聽campaign, why not make sure to market with the method that has the highest ROI than any other means. 聽Jim Spanfeller, CEO of Forbes.com, said, “Internet marketing provides the lowest cost per lead of any direct marketing technique available today.”

With the cost of online marketing so low, your potential so high, you would be throwing money away by not taking advantage of such an opportunity.

Thu, Nov, 2010 @ 12:23 am
Tags: 30 tips in 30 days, internet marketing, seo
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If there is one thing that people are noticing, it is how powerful the internet is becoming. 聽Honestly…TVs run by the internet? Google is showing its stregnth by launching into the TV market.

2010 has been the year of social media and the power of becoming vocal with your clients via Facebook and Twitter. 聽No one is sure what 2011 will bring, but we have some clues on how to prepare your company for 2011 with 30 tips in 30 days. 聽Make sure to subscribe to our RSS Feed so that you don’t miss out on any of our tips. 聽If you have questions about these tips, be sure to leave them in the comment box below each article. 聽Our experts will go through and answer each question to help you build your internet campaign for 2011.

You can also reference the list below for a link to each daily tip. 聽Look forward to hearing from you.

• Tip #1 4 Advantages Of Online vs Traditional Marketing
• Tip #2 1 Essential Internet Marketing Tip
• Tip #3 Telling the World Exist

Wed, Nov, 2010 @ 11:57 pm
Tags: 30 tips in 30 days, internet marketing, Phoenix internet marketing, ppc, sem, seo
      3 Comments