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What Are Buyer Personas and Why Do I Need Them?

Thursday November 03rd 2016

Total Read Time: 5 Minutes What Are Buyer Personas and Why Do I Need Them? Helping Your SEO With Strategic Messaging Creating A Deeper Understanding of your Customers Developing a deeper understanding of your customer is so important today in a world flooded with constant selling; billboards, TV, web and radio advertisements, even in your […]

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Tools and Tactics for Keyword Expansion

Tuesday May 26th 2015

Keyword Expansion: Discovering New Keyword Opportunities It’s that time again. You’re looking over your list of targeted keywords and the project is ready for expansion. Whether you’re finding new areas of opportunity, or you’ve exhausted your initial keywords list, finding new keywords can be a daunting task. There are various ways to approach a keyword […]

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Organic SEO vs. PPC- The Basics

Tuesday April 14th 2015

The Basics Have you wanted to boost traffic to your website but didn’t know where to start? There are many factors in search engine optimization (SEO) and it can be an overwhelming process to learn. Focus on the basics, pay-per-click (ppc) and organic rankings. Which approach is better for your website? PPC Pay-per-click (PPC) is […]

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14 Ways For You To Increase Your Online Marketing in 2015

Tuesday March 24th 2015

The first quarter of 2015 is behind us and many are still scratching their heads with what to do this year to increase their marketing presence online.  Some are looking for SEO companies, while some are wanting to do their own content marketing. The highest priority in internet marketing is to identify increased revenue (ROI) […]

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Build Relationships With Your Brand Through Content

Wednesday March 18th 2015

I was recently featured in the Arizona Republic for a column I wrote relating to trust inside a workplace. What is interesting about the article, is the instant credibility I got.  It wasn’t a lighting rod of education that made me smarter, more aware or relevant…it was the trust factor of having quality content.  Many […]

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