This year Local Work Marketing is going against the grain and ramping-up internet marketing in Phoenix, AZ. In one of the states most affected by the weak economy LWM saw that at the end of the day cost effective marketing is the key for companies to make turn profit. The old times are gone where a companies marketing strategy is a billboard and a radio commercial. Consumers demand a lot more in today鈥檚 world and companies need to realize it is what it is and change to meet the demands of today.

People do research on products they are considering purchasing and search engines are the second most used tool on the web just behind e-mail. People use the search engines like Google, Yahoo, and Bing because the contain information that they are looking for. Surveys showed that close to half of the people on the internet did research on local businesses online, and a few years later it was over 83%. This confirmed that fact that a big part of customers interaction with a company happens online and inorder to provide potential customers all the information they need to make an informed decision they need to find your company online. If they can’t find a business online they will go to their competitor. That will loose your company revenues and put it in your competitors pocket. That is the last thing any company wants to happen, so having a user-focused online presence is more important than ever.

2011 will be a time when a most of buyers will almost completely stop using old resources like the yellow pages in favor of the internet. Most local searches are done to find locations or hours of operations of a business, but 85% of these searchers end up calling or visiting the location and of those nearly 60% make a purchase. Can you company afford to pass up on numbers like that? If so then internet marketing probably isn’t the best option, but if your company could use a big boost during these tough economic times then internet marketing is the best option.

Fri, Jan, 2011 @ 10:13 pm
Tags: internet marketing, local internet marketing, Phoenix internet marketing, seo
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Day #4 Tip #4

Anymore a website is never just a marketing piece. 聽We all wish it were that easy, but it’s not. 聽Websites need to be source of value to a consumer. 聽Make your website a resource to help consumers answer questions.

Many people are worried about sharing “too much” info on their website. 聽That is bogus. 聽If you want to share with people how valuable you are, take the moment to share some of this fancy wisdom. 聽Give your customer a sense of confidence before they call you. 聽 Websites can be a great place for you to share your resume by offering free tips and how to’s.

When a website becomes a valuable resource, it is going to get traffic. 聽Before you know it, this traffic is the thing that makes you money. 聽It’s very simple, the more people that see your site, the better chance you have at making more money! 聽Take the time to create valuable information about your industry. 聽The best way to do this, 聽is with a blog. 聽Make is easy to find off of your home page. 聽Most of all…have fun with it.

Sat, Nov, 2010 @ 10:52 pm
Tags: 30 tips in 30 days, Blog, internet marketing, local internet marketing, Phoenix internet marketing, sem, seo
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Day #3 Tip #3

If you want your business to be successful you have to tell the world that you exist. Have you heard of Old Spice? How about Gieco, Nike, or McDonalds? If those companies didn鈥檛 have effective marketing most people wouldn鈥檛 have any idea who they are. There is a saying out there in the marketing world that goes, 鈥淲ithout advertising, a horrible thing happens鈥othing!鈥�

But does your small to medium sized company need to be on the internet or is it just for the big boys or online businesses? The answer is obviously no. There are so many ways to reach your target audience online and interact with them that your business has to be online. One big advantage that local small to medium sized businesses have is that over half of all local spending is done by consumers that first do their research on the internet. So don鈥檛 be stuck in the dark come into the light and get your business online.

Fri, Nov, 2010 @ 11:53 pm
Tags: 30 tips in 30 days, local internet marketing, seo
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