This year Local Work Marketing is going against the grain and ramping-up internet marketing in Phoenix, AZ. In one of the states most affected by the weak economy LWM saw that at the end of the day cost effective marketing is the key for companies to make turn profit. The old times are gone where a companies marketing strategy is a billboard and a radio commercial. Consumers demand a lot more in today鈥檚 world and companies need to realize it is what it is and change to meet the demands of today.

People do research on products they are considering purchasing and search engines are the second most used tool on the web just behind e-mail. People use the search engines like Google, Yahoo, and Bing because the contain information that they are looking for. Surveys showed that close to half of the people on the internet did research on local businesses online, and a few years later it was over 83%. This confirmed that fact that a big part of customers interaction with a company happens online and inorder to provide potential customers all the information they need to make an informed decision they need to find your company online. If they can’t find a business online they will go to their competitor. That will loose your company revenues and put it in your competitors pocket. That is the last thing any company wants to happen, so having a user-focused online presence is more important than ever.

2011 will be a time when a most of buyers will almost completely stop using old resources like the yellow pages in favor of the internet. Most local searches are done to find locations or hours of operations of a business, but 85% of these searchers end up calling or visiting the location and of those nearly 60% make a purchase. Can you company afford to pass up on numbers like that? If so then internet marketing probably isn’t the best option, but if your company could use a big boost during these tough economic times then internet marketing is the best option.

Fri, Jan, 2011 @ 10:13 pm
Tags: internet marketing, local internet marketing, Phoenix internet marketing, seo
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Day #4 Tip #4

Anymore a website is never just a marketing piece. 聽We all wish it were that easy, but it’s not. 聽Websites need to be source of value to a consumer. 聽Make your website a resource to help consumers answer questions.

Many people are worried about sharing “too much” info on their website. 聽That is bogus. 聽If you want to share with people how valuable you are, take the moment to share some of this fancy wisdom. 聽Give your customer a sense of confidence before they call you. 聽 Websites can be a great place for you to share your resume by offering free tips and how to’s.

When a website becomes a valuable resource, it is going to get traffic. 聽Before you know it, this traffic is the thing that makes you money. 聽It’s very simple, the more people that see your site, the better chance you have at making more money! 聽Take the time to create valuable information about your industry. 聽The best way to do this, 聽is with a blog. 聽Make is easy to find off of your home page. 聽Most of all…have fun with it.

Sat, Nov, 2010 @ 10:52 pm
Tags: 30 tips in 30 days, Blog, internet marketing, local internet marketing, Phoenix internet marketing, sem, seo
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Day #2, Tip #2

Business Basics For The Internet

Understanding the basics of the internet is the first step to launching a successful internet marketing campaign.聽 Whether you are local or running a national campaign, the internet is the first reference where people will go to do research.聽 Helping mold your consumers perceptions of your company or product is the key to marketing.聽 That is what marketing is all about, right?聽 Marketing basics is creating your story to ensure your customers find confidence in who you are.聽 This ultimately leads to a buying decision.

To be successful on the internet, you must tell the world that you exist.聽 Any fifth grader can make a website.聽聽 If all you do is build a website, no one will be able to find you in a sea of BILLIONS of web pages.聽聽聽 You must create a path that leads consumers to your door.聽聽 That leads us to the number 1 guide to find a website…Google.聽 Search engines (I know this is very basic, but bare with me)聽 are used to help a user find the page that best meets their searching demands.聽 Understanding this concept is the first piece of the puzzle.聽 I don’t care if you spend $1 million on a website design.聽 If no one can find your site, you have NO worth.聽 It is that simple.

The #1 tip I can give to a small business looking to market on the internet is to focus more on web optimization rather than design.聽 Design can always occur later.聽 Take the time to do research on what phrases your clients are searching for; adapt your website to them.聽 Here is your “How To” tip: Take a look at what words people are using to search for you.聽 Make sure the title of your home page has this EXACT same phrase.聽 If you business is a local fitness gym in Scranton, your title of your site would look something like this, “Scranton PA GYM | Top Fitness Gym in Scranton PA”聽 Keep your title tags of your home page under 60 characters.聽 This tip alone can be a huge difference maker.聽 This is a great first step in SEO (search engine optimization.)

Thu, Nov, 2010 @ 8:22 pm
Tags: 30 tips in 30 days, internet marketing, Phoenix internet marketing, seo
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If there is one thing that people are noticing, it is how powerful the internet is becoming. 聽Honestly…TVs run by the internet? Google is showing its stregnth by launching into the TV market.

2010 has been the year of social media and the power of becoming vocal with your clients via Facebook and Twitter. 聽No one is sure what 2011 will bring, but we have some clues on how to prepare your company for 2011 with 30 tips in 30 days. 聽Make sure to subscribe to our RSS Feed so that you don’t miss out on any of our tips. 聽If you have questions about these tips, be sure to leave them in the comment box below each article. 聽Our experts will go through and answer each question to help you build your internet campaign for 2011.

You can also reference the list below for a link to each daily tip. 聽Look forward to hearing from you.

• Tip #1 4 Advantages Of Online vs Traditional Marketing
• Tip #2 1 Essential Internet Marketing Tip
• Tip #3 Telling the World Exist

Wed, Nov, 2010 @ 11:57 pm
Tags: 30 tips in 30 days, internet marketing, Phoenix internet marketing, ppc, sem, seo
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What is Twitter and why should you be using it? According to their website,聽 鈥淭witter is a real-time information network powered by people all around the world that lets you share and discover what鈥檚 happening now.鈥� Many people refer to Twitter as a micro-blogging platform because you can only put a limited amount of information into the text box to share with your followers. Twitter is also the fastest growing website in the world and help change the way communicate, market, and interact with the other people in our world. It has even made the world a little smaller metaphorically speaking because, Twitter is used by people in almost every country in the world because there is Twitter in French, Italian, German, Japanese, and Spanish. So what does this mean for you or your business? This means that you and your business should be on Twitter taking advantage of all the benefits that it offers. Here is a couple of lists that I have compiled explaining the benefits of using Twitter and how you can more effectively do it.

The first benefit that comes to my mind when I think about Twitter is that it鈥檚 a great place to do research. If you think you have a unique product, service, or business idea you can hope on Twitter and try and find people who are talking about that subject. For example if you type in 鈥減rincess dresses鈥� into the search button you will find people talking about Disney princess dress, homecoming princess dresses, and princess prom dresses. Its that easy just type anything in the search button and you can find out if people are tweeting about that certain subject. You can even start following companies that are competition to see that they are tweeting about. Basically you can spy on your competition and find out what they are up to. The next advantage of using Twitter is that you can emphasize and expand your brand.聽 It doesn鈥檛 matter if you a just a mom, a small business, or a huge organization you can take control of your brand and present that to the world. It can be changed on the fly and have the voice that you choose, and the great thing is that just because you aren鈥檛 a celebrity you can have just as much authority as anybody else. Twitter has done an amazing thing by leveling the playing field. Sure you can follow Ashton Kutcher, Britney Spears, or Darth Vader but they don鈥檛 have the kind of influence that industry leaders like Mashable and Guy Kawasaki. It鈥檚 up to you to expand and reinforce your brand and only your imagination can hold you back.

Tue, Sep, 2010 @ 12:27 am
Tags: internet marketing, Phoenix internet marketing, Social media marketing, Twitter, Twitter marketing
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