Thomas Jefferson once said “The man who stops advertising to save money is like the man who stops the clock to save time.”聽 There is a lot to be said for his wisdom in marketing.聽 Unless customers see you, you won’t get business.聽 Spending money on marketing doesn’t just make business happen either.聽 You should always do the research on potential ROI and loss on each marketing dollar you spend.

It is not always easy to determine your ROI on your marketing before you spend the money.聽聽 So we have put together a list of tips that can help you make sure you won’t be wasting your marketing money.

1. Know your prospect- You need to take the time to really understand what your client is doing to find your company.聽 Where is your customer spending their time? How much research are they doing before making a decision to buy?聽 Take the time to interview past clients what they did to find your company.
2. Advertise to your buyers.聽聽 Don’t spend money on people who will have no intention into purchasing.聽 Make sure if you spend the money to advertise, it is directed to your target market.聽 If you run a facebook social media ad, focus in on the demographic that is best suited as your customer (ie, Women, age 35-55, homeowner, college education).聽 Make sure to define this before you start advertising.
3. Advertise, Report, Review, Do it again.聽 Advertising one time will never draw all of your customers.聽 Studies show that someone will not act on an ad until they have seen it 6 times.聽 How many times have you seen a Geico ad TODAY? I have heard it 3 times on the radio while writing this article.聽 Make sure you are consistent.聽 Take the time to review your results and monitor success or failure.聽 Take note, make changes, do it again.
4. Multiple sources.聽 As mentioned in point number 3, it takes several times for a customer to notice you, let alone make an action.聽 To speed up this process, make sure you are finding your clients through multiple sources.聽 If you are running an online campaign,聽 run ads on Facebook, Google Adwords, other common websites similar in your industry.聽 When they get to your website, invite them to submit their email address.聽 Send them some promotions to their email.聽 Send them a direct mail piece as another follow up method.聽 Create your own All-Star line up of marketing sources.

Free yourself from unnecessary spending on markets that aren’t buying.聽 By doing the research, you will save yourself plenty of money, and see a higher ROI.聽 For any internet marketing questions, make sure to visit your local internet marketing company for ideas and free consultations.

Thu, Sep, 2010 @ 11:44 pm
Tags: internet marketing, marketing, ROI, seo, Social media advertising
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