What is Twitter and why should you be using it? According to their website,聽 鈥淭witter is a real-time information network powered by people all around the world that lets you share and discover what鈥檚 happening now.鈥� Many people refer to Twitter as a micro-blogging platform because you can only put a limited amount of information into the text box to share with your followers. Twitter is also the fastest growing website in the world and help change the way communicate, market, and interact with the other people in our world. It has even made the world a little smaller metaphorically speaking because, Twitter is used by people in almost every country in the world because there is Twitter in French, Italian, German, Japanese, and Spanish. So what does this mean for you or your business? This means that you and your business should be on Twitter taking advantage of all the benefits that it offers. Here is a couple of lists that I have compiled explaining the benefits of using Twitter and how you can more effectively do it.

The first benefit that comes to my mind when I think about Twitter is that it鈥檚 a great place to do research. If you think you have a unique product, service, or business idea you can hope on Twitter and try and find people who are talking about that subject. For example if you type in 鈥減rincess dresses鈥� into the search button you will find people talking about Disney princess dress, homecoming princess dresses, and princess prom dresses. Its that easy just type anything in the search button and you can find out if people are tweeting about that certain subject. You can even start following companies that are competition to see that they are tweeting about. Basically you can spy on your competition and find out what they are up to. The next advantage of using Twitter is that you can emphasize and expand your brand.聽 It doesn鈥檛 matter if you a just a mom, a small business, or a huge organization you can take control of your brand and present that to the world. It can be changed on the fly and have the voice that you choose, and the great thing is that just because you aren鈥檛 a celebrity you can have just as much authority as anybody else. Twitter has done an amazing thing by leveling the playing field. Sure you can follow Ashton Kutcher, Britney Spears, or Darth Vader but they don鈥檛 have the kind of influence that industry leaders like Mashable and Guy Kawasaki. It鈥檚 up to you to expand and reinforce your brand and only your imagination can hold you back.

Tue, Sep, 2010 @ 12:27 am
Tags: internet marketing, Phoenix internet marketing, Social media marketing, Twitter, Twitter marketing
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