Total Read Time: 5 Minutes
By Ryan Naylor
Is your business website ranking high on Google? Is search engine optimization or SEO up to par with your marketing goals? If not, don’t panic. You are not alone. SEO is a very powerful in itself and even more powerful when paired up with other marketing channels like social media and content marketing.
Understanding the ever changing Google algorithm is key to high search ranking. As we all may know, focusing on industry trends and responding to changes in search algorithms is very integral to the success of your business online.
Even though Google is continuing to rely on keywords that the audience is searching, the number one search engine is also gauging the relevance of your content. Searchers are looking for helpful information. Making sure that you have a properly built website and regularly posting quality content, will drive traffic to your pages. So if your content is meeting the needs of search user, you are on the right path.
Content pages are the top results on search engine result pages or SERPs. With an average of 12 billion web searches that are conducted each month, the content that is used on you website and social media outlets will have an impact on your website ranking. Thus, affecting the traffic that you will receive.
Did you know that 70 percent of links search users click on are organic results?
Enough of the fun facts. Let’s get down to the nitty gritty. Here are five trending SEO tips that will get your website high ranking on SERPs in no time.
Is your website mobile friendly? Did you know that 1.2 billion people are accessing the web thru the use of mobile devices? Since most search users are using smartphones, tablets and other mobile devices, mobile optimization is becoming the norm. Because the latest Google algorithm update that is geared to boost mobile searches to mobile-friendly websites, it is integral to make sure you have a responsive web design to get the edge on your competitors.
Even though people think that social media is a great source of brand awareness, it is foreseen that social media content will be indexed by Google and other search engines. This is a great opportunity combine web and social media together in your SEO strategy. And as we all recognize, the more areas on the web your site is mentioned, the more data Google collects on it. As long as you are publishing new content, you should see your website rank higher.
Do you know that the more videos you have online, the better the ranking of your website will be on SERPs? It is apparent that 62 percent of all Google searches are made up of videos. Wow! Like social content, this is an opportunity embrace blended searches or results. What are blended searches you say? A blended search provide results by search engines that thinks would be useful to you including images, videos, news, local results, or blog posts. These results drawn from multiple sources.
Have you claimed your business on Google? If not, what are you waiting for? Local SEO should be of your immediate marketing tactics. Even though local search results are changing more rapidly than any other form, it is essential to let Google understand where your business is located and what your business is offering. This will definitely help your website ranking. Also, you will provide your audience with relevant local information.
Have you ever search online using Google voice or Siri? Most mobile devices have the capability of voice search. Nowadays, people are on the go and have little time to type out searches. So it’s essential that content is easily searchable through this method. Google Study finds voice search are mostly used for directions.
LocalWork Marketing is helping local companies rank organically for their desired keywords since 2008. We’d be honored to help your company generate more local traffic. Please Contact Us here. We are a Scottsdale SEO Company and if you’re in Arizona, we’d be happy to meet you in person.